Celebrating one year of the GL Law brand
In November 2020 the GL Law brand was launched as part of the firm’s long-term strategy and to support a planned transition to the post pandemic landscape. Key to the rebrand was demonstrating our commitment to the firm’s vision and values with our team and clients in mind.
Formerly known as Gregg Latchams, the firm is one of the oldest surviving legal practices in the UK. The new brand identity reflects the firm of today; a firm with a long-established heritage and a modern approach to providing legal services. The new look and feel also aligns with GL Law’s move towards a hybrid agile working model which combines re-designed office space and home-based flexible working allowing the whole team to work from where suits them and their clients best.
Over the past 12 months we have worked hard to keep our team connected and used our shared vision for the future to help shape a new company culture. Additionally, the GL Law name and brand mark have been successfully trademarked, protecting the integrity of the brand for the long term.
Richard Hill, Managing Director at GL Law said “The challenges of the past 2 years have accelerated our investment in technology and agile working whilst shaping our services to support clients when the going gets tough. It’s been an exciting and very insightful period in that respect. It’s given us laser focus to think about what really matters to clients and how we can direct change for the firm to shape a new collective future – the rebrand project has played a major part in our strategy.”
To find out more about GL Law please contact Jo Stevens.