GL demonstrates GDPR expertise
Over the past couple of months Ed Boal, head of our Digital Media & Technology team, has spoken at various events regarding the General Data Protection Regulation (GDPR) which comes into effect on 25 May 2018.
Beginning in September with Venturefest, Ed provided a roomful of business owners at The Hive Business Centre with his run-down of the top 10 key changes being brought about by the GDPR (based on our Infographic). Many of the attendees were keen to learn what ‘taking a risk-based approach’ really means for SME businesses that do not have the same resources as larger organisations. Ed’s advice: the GDPR is about holding your organisation to the highest data governance standards it can achieve, starting with those data processing activities that represent the highest risk to individuals.
In mid October, Ed spoke at two events on the same day:
First up, we were invited by technology agency ojo solutions to join them for the opening event of the Bath Digital Festival 2017 (an event which we were proud to support) to explore ‘The Myth of Digital Business Transformation’. After some introductory presentations to set the scene, attendees were split into groups to explore the different facets of digital transformation projects.
Then at the end of the day, Ed joined Andrew Charlesworth from Bristol University and Mara Balestrini, CEO of Ideas for Change, at Knowle West Media Centre for a fascinating evening entitled ‘The Future of Data: Taking Back Control?’ Ed and the other speakers delivered 10 minute ‘provocations’ (you can read Ed’s here if you like) setting out their ideas on the future of privacy and a packed room then engaged in group discussions on what privacy means, why we should value it and what individuals and organisations should be doing to respect privacy as a fundamental human right. The event was part of the BBC Academy’s Digital Bristol Week and also closed the ‘Women, Data & The Future’ exhibition which KWMC co-created with young women from the local area and a number of artists.
On Halloween (of all days!), Ed opened the GDPR track at the MemberWise Digital Excellence Conference 2017 with a standing-room only seminar focussing on the implications of the GDPR for the membership and professional associations sector. Having tenuously linked the number of bones in the human body to the number of days until the GDPR comes into force (it was 206 – definitely spooky!), Ed explained how the GDPR and the specific rules on direct marketing set out in PECR (and in time, the ePrivacy Regulation) sit together and how the rules will apply to communications with members, member profiling and supply chain relationships. Later in the afternoon, Ed joined his fellow speakers for a Q&A session which raised a number of interesting questions and points of practice.
Finally (for this month at least!), Ed took to the stage once more to explore the impact of the GDPR on the Marketing Supply Chain. Co-hosted with clients Ketl and Latcham Direct, the fully-booked event was attended by senior marketing staff and legal representatives from regional and national organisations across the financial services, higher education, insurance, retail, utilities and technology sectors. More on this event will follow shortly.
All in all, it has been a pretty busy time! If you would like further information on the GDPR and how it will affect your organisation, a good starting point is to have a read through our Guide to the GDPR which you will find on our GDPR Hub. You can also contact Ed Boal and Hannah Gordon directly.