Gregg Latchams Tech Social: Nic from CookiesHQ Reveals the Secrets of Working with Software Developers
Spring is almost here (despite the odd snow shower!), and companies up and down the country are performing their own version of a spring clean: assessing what innovations and technology they need to bring into the business, and exactly how they are going to do that. As working with a software development company is a good opportunity to gain a fresh perspective to your business challenges, at this month’s Gregg Latchams Tech Social we invited Nic Alpi, entrepreneur and co-founder of CookiesHQ, to speak on how to have a productive relationship with an agency.
It may sound straightforward, but like most things in technology companies, it takes a little alpha and beta testing to get it right! To begin his talk, Nic explained that although all agencies will want to start discussions with an understanding of your budget, it’s not to grab more money from you, but to gain a clear idea of what your project scope is. After all, as Nic rightly said: “A budget is not an open buffet, it’s a tool!”
Nic then addressed a common concern for tech companies working with agencies: the worry about intellectual property. He assured those gathered that software developers want to work with you, not for you, and understanding the challenges you want to solve – and how you want to do that – is essential for a strong working relationship. There were some warnings about being willing to scale back your wild ideas to a minimum viable product – “Those ideas can always come into stage 2, or 3, or 4!” – and his comments on unimaginably large projects drew some laughs and knowing nods from the audience.
What perhaps none of us expected was Nic’s emphasis on getting the right fit with the people that you work with, not the technology. Partnering with people, and people that you hope to build long term relationships with, should be the route that you take to solve your problem, and as those relationships grow and change, both sides will adapt to deliver the best possible software for the challenge ahead.
The floor was then opened up for questions, and there were some tough ones in there. Nic was asked about agile working and the difficulty of managing client expectations – and the power of saying no! We explored how clients can better brief software developers, and how software developers often end up training clients to be better product managers!
We enjoyed welcoming the best and brightest of Bristol to our offices this month, and all attendees gained the rare opportunity to chat with Nic directly about their own challenges and joys with working with agencies. Here at Gregg Latchams, we love being a part of the Bristol technology scene, and our expert legal advice provides foundational support for tech companies as they navigate ever changing laws. Our next Tech Social is in June so make sure that you register for your slot now, and catch up on our previous Tech Social if you missed it.
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